On a given day, I am usually indifferent between drinking Coke and its zero-calorie-equivalent, Coke Light. I put in a $1 coin into the vending machine, and due to some technical glitch, my one dollar could buy either a Coke ($1) or Coke Light ($1.10).
I of course, took full advantage of my $.10 consumer surplus!
Tuesday, January 29, 2008
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